Cupcake craze makes its Charleston debut

​{ Charleston Regional Business Journal :: August 2006 }

They’re soft, small and even pretty, but don’t underestimate the power of the cupcake.

Not just for children anymore, the cupcake has recently taken on more adult-oriented flavors (anyone for a Mojito cupcake?) and the growing popularity of these frosted pompoms has become the nation’s latest food trend.

College of Charleston student Allison O’Dell recently visited for the first time around 5 p.m. while en route to her second job. “It’s not quite dinner time. It’s kind of a good snack,” O’Dell said. She walked out with a Chocolate Raspberry cupcake and said the shop was a college girl’s dream.

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