Cupcake in the news.

Excerpted from The New York Times
March 26, 2011

Cupcake founder and owner Kristin Kuhlke Cobb has been featured in the recently launched book Single. Women. Entrepreneurs, which was featured in The New York Times:

"Recently, I came across three new books that explore very different female entrepreneurship experiences...

"30 American women [are] profiled in Erin Albert’s Single. Women. Entrepreneurs. Ms. Albert, an assistant pharmacy professor who also runs a consultancy and a networking group for young professionals, said she was inspired to write the book after reading a Kauffman Foundation study that found single, divorced, and widowed women start more businesses than their male counterparts. Additionally, unmarried women outnumber married women for the first time in United States history.

"But while much is written about so-called mompreneurs, who are often married, their single sisters are seldom addressed as a group. Ms. Albert set out to explore their strategies, challenges (which include doing without the safety net of a second income), and advantages (like greater flexibility). One of Ms. Albert’s subjects, a South Carolina native, Kristin Cobb, spent a year in New York seeking business inspiration. She returned home and started Cupcake in 2006, after having been exposed to Manhattan’s glut of cupcake shops (the craze had not yet hit South Carolina)."

Read the rest of the article on The New York Times' website.