Cupcake in the news.

Excerpted from Indiana Small Business Development Center (ISBDC)
March 2011

Trends in Entrepreneurship: Single. Women. Entrepreneurs.

"Fifth, the increasing social entrepreneurial nation: Kristin Kuhlke Cobb, owner of South Carolina based-Cupcake, has an employee across her 4 stores to do nothing but donate day old cupcakes to not for profit causes.  She also has baking parties for kids in need any time a child without need has a cupcake party at one of her stores.  She states in the book, “I’m so impressed with TOMS shoes and their business model—the idea of giving something away when something sells.”

Read the rest of the article on the ISBDC website.