Excerpted from Indiana Small Business Development Center (ISBDC)
Trends in Entrepreneurship: Single. Women. Entrepreneurs.
"Fifth, the increasing social entrepreneurial nation: Kristin Kuhlke Cobb, owner of South Carolina based-Cupcake, has an employee across her 4 stores to do nothing but donate day old cupcakes to not for profit causes. She also has baking parties for kids in need any time a child without need has a cupcake party at one of her stores. She states in the book, “I’m so impressed with TOMS shoes and their business model—the idea of giving something away when something sells.”